{"title":"Hazy IPA","description":"\u003cp\u003eA Hazy IPA is a  \u003cstrong\u003ehazy pale beer, with intense fruit flavours and aromas, a smooth body and a silky mouthfeel. With less perceived bitterness than traditional IPAs\u003c\/strong\u003e, but more than NEIPAs.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe emphasis on late hop additions, especially dry hopping, with hops that have tropical-fruit qualities, gives the \"juicy\" character for which this style is known.\u003c\/p\u003e\n\u003cdiv class=\"flex flex-grow flex-col max-w-full\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1facb9df-0e0e-4722-be4f-9ca1c0deeece\" dir=\"auto\" class=\"min-h-[20px] text-message flex flex-col items-start whitespace-pre-wrap break-words [.text-message+\u0026amp;]:mt-5 juice:w-full juice:items-end overflow-x-auto gap-3\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert dark\"\u003e\n\u003ch2\u003e\u003cem\u003eSo, is a Hazy the same as a NEIPA?\u003c\/em\u003e\u003c\/h2\u003e\n\u003cp\u003eAccording to the BJCP, yes. Both are characterised by opacity and an intensely fruity flavour profile. However  \u003cstrong\u003eHazies are usually more bitter\u003c\/strong\u003e, as they do not focus on eliminating bitterness,\u003cstrong\u003e  while maintaining the rest of the NEIPA characteristics  \u003c\/strong\u003e(focused more on a smooth balance of flavours and less intense bitterness).  \u003cstrong\u003eHazy IPA tends to have a more robust body and an even creamier texture than NEIPA.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-1 flex gap-3 empty:hidden juice:-ml-3\"\u003e\n\u003cdiv class=\"-ml-1 mt-0 flex h-7 items-center justify-center gap-[2px] self-end text-gray-400 lg:justify-start lg:self-center visible\"\u003e\n\u003cp\u003eThe  \u003cstrong\u003eHazy IPA\u003c\/strong\u003e  and the  \u003cstrong\u003eNew England IPA (NEIPA)\u003c\/strong\u003e  are actually very similar, and the terms are often used interchangeably, but there are some  \u003cstrong\u003esubtle differences\u003c\/strong\u003e  worth noting:\u003c\/p\u003e\n\u003ch3\u003eOrigin of the term\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEIPA\u003c\/strong\u003e  refers specifically to the region of origin,  \u003cstrong\u003eNew England\u003c\/strong\u003e, where this style emerged.  \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHazy IPA\u003c\/strong\u003e  is a more  \u003cstrong\u003egeneric\u003c\/strong\u003e  term that describes the beer's hazy appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFlavour profile\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEIPA\u003c\/strong\u003e  tends to have a  \u003cstrong\u003emore fruity and juicy\u003c\/strong\u003e flavour profile, with intense tropical and citrus fruit notes and often a silkier mouthfeel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHazy IPA\u003c\/strong\u003e, although also fruity and hazy, can have a broader range of flavours. Some versions may focus on herbal or floral notes, or even have a slightly more marked bitterness compared with softer NEIPAs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBitterness\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEIPA\u003c\/strong\u003e  usually has  \u003cstrong\u003every low bitterness\u003c\/strong\u003e, almost imperceptible, making it a very accessible IPA for those who prefer less bitter beers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHazy IPA\u003c\/strong\u003e  can have a more  \u003cstrong\u003evariable bitterness level\u003c\/strong\u003e. Some versions keep bitterness low, but others, depending on the brewer, may have a little more bitterness compared with classic NEIPA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHop technique\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEIPA\u003c\/strong\u003e  places strong emphasis on  \u003cstrong\u003elate-hopping\u003c\/strong\u003e  (adding hops at the end of the boil) and  \u003cstrong\u003edry-hopping\u003c\/strong\u003e  (cold-side hop additions), maximising aroma and reducing bitterness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHazy IPA\u003c\/strong\u003e  also uses these techniques, but may include more diversity in the process, and some versions may be more experimental in hop use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAppearance and texture\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEIPA\u003c\/strong\u003e  usually has a more  \u003cstrong\u003esilky and creamy\u003c\/strong\u003e texture, thanks to the use of oats and wheat, which gives it a softer mouthfeel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHazy IPA\u003c\/strong\u003e, although also hazy, may not be as dense or creamy as NEIPA, depending on the recipe. Some brewers choose a slightly lighter mouthfeel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"-ml-1 mt-0 flex h-7 items-center justify-center gap-[2px] self-end text-gray-400 lg:justify-start lg:self-center visible\"\u003e\n\u003ch2\u003eWhy is it \"hazy\"?\u003c\/h2\u003e\n\u003cp\u003eUnlike traditional IPAs, which are usually clear and transparent,  \u003cstrong\u003eHazy IPAs\u003c\/strong\u003e  have a hazy appearance due to suspended proteins, yeast and hops in the beer. This haze is not only visual, but also affects texture, making the beer silkier and less bitter. This is partly due to the use of  \u003cstrong\u003eoats\u003c\/strong\u003e  and  \u003cstrong\u003ewheat\u003c\/strong\u003e  in the recipe, which add body and contribute to the characteristic haze.\u003c\/p\u003e\n\u003ch2\u003eFocused on fruity aromas and flavours\u003c\/h2\u003e\n\u003cp\u003eOne of the most outstanding characteristics of  \u003cstrong\u003eHazy IPAs\u003c\/strong\u003e  is their aromatic and flavour profile, dominated by  \u003cstrong\u003etropical fruits\u003c\/strong\u003e  such as mango, pineapple, passion fruit and citrus. This is achieved through techniques such as  \u003cstrong\u003edry-hopping\u003c\/strong\u003e  (cold-side hop addition), maximising aromas without adding excessive bitterness. As a result, Hazy IPAs are much more accessible for those seeking a smooth, fruity beer without the traditional bitterness of IPAs.\u003c\/p\u003e\n\u003ch2\u003eAn IPA for every palate\u003c\/h2\u003e\n\u003cp\u003eDespite their aromatic intensity,  \u003cstrong\u003eHazy IPAs\u003c\/strong\u003e  tend to be softer on the palate than  \u003cstrong\u003eWest Coast IPAs\u003c\/strong\u003e, making them attractive to a broader audience. This softness, combined with the fruity profile and reduced bitterness, has been key to their popularity, attracting both lovers of hoppy beers and those looking for something smoother.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"bissel-swish","title":"BISSEL BROTHERS Swish","description":"\u003cp\u003eBissell Swish is a perfect interpretation of the \u003cstrong\u003emodern IPA style\u003c\/strong\u003e: a silky Golden Promise malt base supports an intense charge of Citra, Mosaic and Simcoe hops, unfolding tropical aromas, stone-fruit notes and a resinous touch. \u003cstrong\u003eFresh, juicy and balanced, an ideal beer.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Bissell Brothers","offers":[{"title":"Default Title","offer_id":54940354740550,"sku":"BSB-001","price":7.88,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7138\/6438\/files\/BISSELL-BROTHERS-Swish-1.avif?v=1756136323"},{"product_id":"bissel-brothers-heres-to-feeling-good-all-the-time","title":"BISSEL BROTHERS Here's To Feeling Good All the Time","description":"\u003cp\u003eHere's to Feeling Good All the Time is a juicy, dense and silky Double \u003cstrong\u003eIPA. 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